The mission of Novato Theater is to serve the North Bay as a community cultural center for year-round film programming, as well as live music, comedy, performing arts, and simulcasts of plays and musicals from Broadway Theaters, major sporting events, live concerts. and more. It will also serve as a community partner with businesses and organizations in need of a facility to host programs and performances.  

As a result, the programs and activities in the Theatre will augment the area’s tourism, and economic and business development, while enticing more visitors to visit downtown Novato. The community will come together, supporting and encouraging educational and cultural programming initiated by and for the community.